{"id":12989,"date":"2016-06-21T17:12:10","date_gmt":"2016-06-21T17:12:10","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=12989"},"modified":"2021-05-31T07:20:14","modified_gmt":"2021-05-31T11:20:14","slug":"what-are-the-benefits-of-a-product-descriptions","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/seo\/what-are-the-benefits-of-a-product-descriptions\/","title":{"rendered":"What Are the Benefits of A+ Product Descriptions?"},"content":{"rendered":"

If you’ve ever shopped online, you’ve likely seen plenty of great product descriptions and, inevitably, quite a few terrible ones.<\/p>\n

Maybe some spoke to you, and maybe some turned you off from a purchase completely, but in a marketplace driven by ecommerce \u2013 in the U.S. alone, online shopping represents nearly 8%<\/a> of total sales \u2013 what marketers have to say about a product can hold great influence over a site’s success or failure. Skilled product description writers<\/a> know their copy directly impacts both conversion rates and a site’s SEO which are both critical.<\/p>\n

1. Paint a Mental Picture<\/h2>\n

In a brick and mortar store, you can hold a product, feel the material between your fingers, and evaluate fit, size, color, and appearance in person.<\/p>\n

In an ecommerce setting, on the other hand, product images and descriptions are the only resources shoppers have to make a purchase decision, so a poorly written description isn’t doing anyone any favors.<\/p>\n

A good product description exists to paint a mental picture, creating the experience of seeing, feeling, and assessing an object first hand.<\/p><\/blockquote>\n

Through the use of evocative, illustrative language and tools like buyer personas<\/a>, marketers can create a written representation of the personal experience online shopping lacks.<\/p>\n

2. Build an Emotional Connection<\/h2>\n

Use of descriptive language is only part of the equation, however. The other half involves creating an emotional connection<\/a>, inspiring need or want in a consumer.<\/p>\n

Describing a little black dress isn’t enough; marketers need to take things one step further, providing a potential buyer with a linguistic adventure detailing what kind of feelings such a dress may offer.<\/p>\n

\"why<\/p>\n

A dress by itself isn’t necessarily exciting, but imaging the experience of attending a glamorous event in the aforementioned dress, for example, can be the missing piece of the puzzle a shopper needs to click “Add to Cart.”<\/p>\n

Psychology tells us that emotional connections<\/a> are paramount in influencing buyer decisions, making an ability to connect with shoppers is an extremely important tool in content marketing.<\/p><\/blockquote>\n

3. Provide SEO Benefits<\/h2>\n

You may be able to craft the best possible product descriptions on earth, but if no one can find your site online, shoppers will still pass you by.<\/p>\n

Superb product descriptions can provide SEO benefits in addition to drawing in consumers, elevating your site in the SERPs in order to draw customer attention.<\/p><\/blockquote>\n

In order to reap the SEO benefits<\/a> of your product descriptions, fresh, original, and high quality content with an emphasis on the right keywords content is a must.<\/p>\n

\"SEO<\/p>\n

Duplicate content and keyword stuffing can only hurt you, so playing by Google’s rules<\/a> while still crafting compelling, creative content can help you create product descriptions that hit the mark every time.<\/p>\n

Are your product descriptions worthy of an A+, or are you still struggling to nail a 4.0?<\/p>\n

Tell me in the comments what you do to write product descriptions that wow!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’ve ever shopped online, you’ve likely seen plenty of great product descriptions and, inevitably, quite a few terrible ones. Maybe some spoke to you, and maybe some turned you off from a purchase completely, but in a marketplace driven by ecommerce \u2013 in the U.S. alone, online shopping represents nearly 8% of total sales […]<\/p>\n","protected":false},"author":235,"featured_media":13008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[45,5],"tags":[],"yoast_head":"\nThe Benefits of A+ Product Descriptions - Content Creation Advice<\/title>\n<meta name=\"description\" content=\"Explore what A+ product descriptions can offer your ecommerce site and learn more about what your product descriptions need to get ahead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/what-are-the-benefits-of-a-product-descriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Benefits of A+ Product Descriptions - 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