{"id":12610,"date":"2016-04-08T21:24:58","date_gmt":"2016-04-08T21:24:58","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=12610"},"modified":"2024-01-25T08:34:18","modified_gmt":"2024-01-25T13:34:18","slug":"what-you-need-to-know-content-marketing-and-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-you-need-to-know-content-marketing-and-content-marketing-strategy\/","title":{"rendered":"What You Need To Know: Content Marketing and Content Marketing Strategy"},"content":{"rendered":"

Often at the center of much confusion is the interchanging use of the terms \u2018content marketing\u2019 and \u2018content marketing strategy.\u2019 In fact, for most people, the difference actually has little relevance.<\/p>\n

However, for those who are in charge of deciding the direction of their online marketing efforts and those who work in the industry of providing suitable content materials, it is somewhat essential to know the differences.<\/p>\n

That is not to mention, with the wealth of conflicting information available online, it\u2019s hard to know just what to believe when you CAN find a clear answer.<\/p>\n

Here\u2019s what you need to know about content marketing and content marketing strategy.<\/strong><\/p>\n

The Definitions<\/h2>\n

After sifting through countless definitions, which all had their own take on the terms, here are the most relevant explanations for practitioners.<\/p>\n

For content marketer Amanda Maksymiw<\/a>, the definition of \u201cContent Marketing\u201d is as follows:<\/strong><\/p>\n

\u201cContent marketing is the process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring new customers or increasing business from existing customers.\u201d<\/p><\/blockquote>\n

On the other hand, a \u201cContent Marketing Strategy\u201d is a bit different.<\/p>\n

\u201cA content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.), be employed at any and all stages of the buying process, from attention-oriented strategies to retention and loyalty strategies, and include multiple buying groups.\u201d \u2013 The Content Marketing Institute<\/a><\/p><\/blockquote>\n

To further explain the subtle differences here, author of the book The Elements of Content Strategy<\/a><\/em>, Erin Kissane has a wonderful analogy.<\/p>\n

\u201cContent strategy is to copywriting as information architecture is to design.\u201d<\/p><\/blockquote>\n

Or as the Content Marketing Institute\u2019s Ahava Liebtag<\/a>\u2019s understanding of the definitions infer \u2013 Content marketing is about building relationships<\/em>, while content marketing strategy is more about repeatable frameworks<\/em>.<\/strong><\/p>\n

What is Content Marketing?<\/h2>\n

Now that you can clearly define content marketing, let\u2019s delve a bit deeper so we can better see how it affects marketers and content providers.<\/p>\n

This is probably the part that most of us are familiar with, the common elements of content marketing \u2013 blogs, social media, visual content, eBooks, webinars and so forth. In fact, a content marketing team<\/a> can easily consist of multiple people performing specific jobs.<\/p>\n

For example<\/strong>:<\/p>\n