{"id":11798,"date":"2016-01-25T19:11:51","date_gmt":"2016-01-25T19:11:51","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=11798"},"modified":"2024-04-25T10:35:18","modified_gmt":"2024-04-25T10:35:18","slug":"3-ways-to-get-the-most-out-of-an-online-community","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/3-ways-to-get-the-most-out-of-an-online-community\/","title":{"rendered":"3 Ways to Get the Most Out of an Online Community"},"content":{"rendered":"

Many organizations have found that integrating their business with an online community can drive interest in their content and products.<\/p>\n

Whether the community in question exists in a public space, such as through social media, or in a more private setting operated by the organization, here are three tips to getting the most out of online communities<\/strong>.<\/p>\n

1. Participate in the Community<\/h2>\n

Some companies might create an online presence through an avenue like a Facebook page or other public space without taking the time to participate.<\/p>\n

Few behaviors make an organization seem more tone-deaf than creating a means for feedback and then completely ignoring it.<\/p><\/blockquote>\n

Instead, find ways to interact with the community. Community members are more likely to interact with each other if they see their feedback being responded to.<\/p>\n

Like in offline communities, online communities necessitate the building of trust between a company and its customers.<\/p>\n

Within a community, if participants can see an earnest effort on the part of the organization to interface with them, a relationship of trust is established, proliferating brand loyalty<\/a>.<\/strong><\/p>\n

2. Don’t Be Afraid to Take Feedback<\/h2>\n

More than simply interacting with the community, make sure to let them know that their opinions are being heard and are reflected in the thought process of the organization.<\/p>\n

Some feedback may be negative, and that’s okay.<\/p>\n

Organizations are often judged not by the feedback they receive, but how they respond to that feedback.<\/p><\/blockquote>\n

A company that lashes out or attempts to silence negative commentary in a public space is setting themself up for a wholly negative public image.<\/p>\n

Additionally, studies<\/a> show that feedback can be useful for business.<\/p>\n

\"benefits
Image Source: Huffington Post<\/a><\/figcaption><\/figure>\n

Many companies take product ideas or recommendations directly from the suggestions found within online communities. Think of it as a very large focus group.<\/p>\n

\"online
Image Source: Huffington Post<\/a><\/figcaption><\/figure>\n

3. Find Ways to Grow the Community<\/h2>\n

Like focus groups, online communities are more effective as they increase their numbers and diversity.<\/p>\n

The higher the number of people participating in a community, the more viewpoints a company can capture as feedback. In terms of driving traffic, a growing online community equals a growing number of people who are aware of an organization’s content.<\/strong><\/p>\n

To grow an online community, it takes a widespread marketing approach.<\/p>\n

Advertising the company and the community on various forms of social media and highly trafficked blogs and websites assures that a specific community will gain traction in the public sphere.<\/p>\n

Of course, there are more methods of getting the most benefit out of an online community as a business or organization; these tips are simply the building blocks of a successful and collective virtual presence.<\/p>\n

To capitalize on the cultivation of an online community for you and your business or organization, be sure to build a relationship with the community’s user base, encourage and respond to feedback and continue to find creative ways to generate continuous growth in your community.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Many organizations have found that integrating their business with an online community can drive interest in their content and products. Whether the community in question exists in a public space, such as through social media, or in a more private setting operated by the organization, here are three tips to getting the most out of […]<\/p>\n","protected":false},"author":256,"featured_media":11831,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n3 Ways to Get the Most Out of an Online Community - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"These are some tips to capitalize on a strong virtual presence through cultivating an online community, from the standpoint of a business or organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/3-ways-to-get-the-most-out-of-an-online-community\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Ways to Get the Most Out of an Online Community - 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