{"id":11634,"date":"2016-01-19T00:21:11","date_gmt":"2016-01-19T00:21:11","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=11634"},"modified":"2021-03-05T09:45:18","modified_gmt":"2021-03-05T14:45:18","slug":"episodic-content-what-it-is-and-why-it-works","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/episodic-content-what-it-is-and-why-it-works\/","title":{"rendered":"Episodic Content: What It Is and Why It Works"},"content":{"rendered":"

If you aren’t using episodic content for your website or blog, you may be missing out. Episodic marketing is a superior tool for generating traffic and increasing brand awareness.<\/p>\n

\n

Defining Episodic Content and Why It Works<\/h2>\n

If you’ve ever been on a Netflix binge, watching episode after episode of Grey’s Anatomy or The Walking Dead because you simply cannot take your eyes off of the screen until you know all of the answers, you already know how addicting episodic content can be. Those cliffhangers at the end keep people waiting with bated breath for the next episode.<\/p>\n

\"episodic<\/p>\n

That’s the way episodic content used online for websites and blogs. Simply put, episodic content\u00a0is content published by marketers and site owners as a series of multiple posts that build on each other.<\/p>\n

Broken into small chapters or episodes, this content takes the form of a story that slowly unravels for the readers and follows a specific plot. These sections usually start with an introduction and end by leaving the reader wanting to know more.<\/p>\n

Types of Episodic Content<\/h3>\n

Episodic content is not always delivered in written form, as content marketers get the best results with a variety of episodic articles and blog posts. Whether you use text, images or video and audio, anything you publish in multiple stages\u00a0can be considered episodic content.<\/p>\n

\"episodic<\/p>\n

Coca-Cola’s “Crossroads<\/a>” campaign is a great example of episodic content. It tailored its message to a specific target audience, developed characters that the audience engaged with and left them wanting more. Nominated for a Webby award, “The Beauty Inside<\/a>” series sponsored by Intel and Toshiba delivered six episodes across multiple channels, which contributed to its success.<\/p>\n

Why You Should Use Episodic Content<\/h3>\n

It’s important for your brand to connect with your target audience again and again, as it takes six to seven touch points on average with your readers before they become your buyers and advocates.<\/p>\n

Episodic content is designed to bring your audience\u00a0back to your brand and every time they return, you are becoming more credible.<\/p><\/blockquote>\n

Content marketing\u00a0experts episodic content to continue to trend. If they are correct in their assessments, it’s time to hone your storytelling skills or search for a writer who can fit the bill.\u00a0Below are some of the most appealing advantages of episodic content.<\/p>\n