{"id":11267,"date":"2015-12-01T22:11:50","date_gmt":"2015-12-01T22:11:50","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=11267"},"modified":"2019-02-06T12:23:15","modified_gmt":"2019-02-06T17:23:15","slug":"how-to-build-a-powerful-twitter-bio","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/","title":{"rendered":"How to Build a Powerful Twitter Bio"},"content":{"rendered":"

Building your brand on Twitter is all about making the best first impression.<\/p>\n

What do people see, read and perceive in the first seven seconds when they come across your Twitter bio?<\/strong><\/p>\n

That first glance could make or break your brand. It’s the difference between whether someone follows, or clicks in another direction. Be boring or leave the space blank and your Twitter bio could be driving customers away. The mantra to be repeating as you create (or re-create) your bio is now this: Always be attracting<\/strong>.<\/p>\n

\n

Anatomy of a Twitter Profile<\/h2>\n
\n

1. Name & Username<\/h3>\n

You will most likely use your brand name (or real name, if this is an account for your personal brand) so that people on Twitter will know you right away. Avoid using anything other than the full, proper name of your company.<\/p>\n

You want to be as easy to search and spot as possible. Your @name has a character limit too. If you need to have multiple Twitter accounts, lets say for different locations or employees, make sure that the differing details can added within the 20 character limit.<\/p>\n

2. Your Bio<\/h3>\n

This is the big one because its the first thing people read when searching your name or delving into your account. If someone mentioned you in a tweet and someone taps on your profile, this is where their eyes are landing. It also appears in Google search results.<\/p>\n

3. Your Location<\/h3>\n

If location means something to your brand – if you’re a pub, which makes it difficult to ship pints of beer – include your geographical location. Doing so also provides context for your followers, like if you’re using national slang, cheering local teams or spouting geo-specific terminology.<\/p>\n

4. Your Website<\/h3>\n

Social media drives 31% of all website referral traffic<\/a>, so please do include a URL in your Twitter profile so you can attract people to your landing page, products or portfolio.<\/p>\n

If you can, use a trackable link, through Bitly or goog.gl so you can see traffic and keep your URL short because, like everything on Twitter, character count is limited.<\/p>\n

5. Your Birthday<\/h3>\n

This isn’t typically a huge deal but it is part of your profile, so it should be addressed. Filling out your birthday impacts the kind of ads Twitter is allowed to deliver to you; alcohol marketers, for instance. If your brand relies on alcohol content\u2014the kind of content delivered to you, not the kind that’s in your blood right now\u2014then include this.<\/p>\n

Building The Perfect Twitter Bio<\/h2>\n

1. Be Informative<\/h3>\n

Your bio is the place for followers\u2014and potential clients and customers\u2014to gather the important aspects of your brand and business. Explain with accuracy who you are, what you do, and what makes you different. Give viewers an idea about the kind of content they can expect from you and other aspects of your brick-and-mortar presence, like your location and hours of operation.<\/p>\n

2. Be<\/strong> Personable<\/h3>\n

If your Twitter is managed by an employee, introduce them by their @username. This shows that your brand’s account has a real person choosing content and replying to tweet. This is a form of customer service, so make sure it’s run by someone who generally cares about customers, not just about getting the most favorites and re-tweets.<\/p>\n

Another option is to keep the bio light, fun and true to your brand culture. Leave people wanting more and they’ll click that Follow button.<\/p>\n

3. Be Strategic<\/h3>\n

Twitter bios are searchable, so make sure everything about yours is designed around attracting your ideal audience. Ask what that audience is looking for and make sure their queries will be satisfied just by skimming your bio. Do not overload your bio with keywords and hashtags.<\/p>\n

4. Be Action Oriented<\/h3>\n

A well laid out Twitter bio doesn’t just dispense information, it gives readers a task or action to take. Can users contribute to your content with a brand hashtag or can they participate in a weekly chat? Add that info in your bio and get them involved right away.<\/p>\n

When you’re looking for more information, do a search of competitor businesses or brands that you like. Make a note of what works for them in their Twitter bio and try them out. Bios can be updated or changed any time, so don’t be afraid to experiement with layouts. When all else fails, and you’re feeling lucky, there’s always the Twitter Bio Generator<\/a>.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Building your brand on Twitter is all about making the best first impression. What do people see, read and perceive in the first seven seconds when they come across your Twitter bio? That first glance could make or break your brand. It’s the difference between whether someone follows, or clicks in another direction. Be boring or leave […]<\/p>\n","protected":false},"author":252,"featured_media":11274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[3],"tags":[],"yoast_head":"\nHow to Build a Powerful Twitter Bio - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Building your brand on Twitter is all about making the best first impression. What do people see, read and perceive in the first seven seconds when\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Powerful Twitter Bio - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"Building your brand on Twitter is all about making the best first impression. What do people see, read and perceive in the first seven seconds when\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-12-01T22:11:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-02-06T17:23:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter-793050_1920.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1275\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Charlie Parker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Charlie Parker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/\",\"name\":\"How to Build a Powerful Twitter Bio - Crowd Content - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter-793050_1920.jpg\",\"datePublished\":\"2015-12-01T22:11:50+00:00\",\"dateModified\":\"2019-02-06T17:23:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/e97c5c2d99e43c8ebd9a962b1fc2e890\"},\"description\":\"Building your brand on Twitter is all about making the best first impression. What do people see, read and perceive in the first seven seconds when\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#primaryimage\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter-793050_1920.jpg\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter-793050_1920.jpg\",\"width\":1920,\"height\":1275,\"caption\":\"How to create an Awesome Twitter Bio\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Build a Powerful Twitter Bio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/\",\"name\":\"Crowd Content - Blog\",\"description\":\"Content Creation Advice You Can Actually Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/e97c5c2d99e43c8ebd9a962b1fc2e890\",\"name\":\"Charlie Parker\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5d69fdba5245f36f5f07ee5b3448ae62?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5d69fdba5245f36f5f07ee5b3448ae62?s=96&d=blank&r=g\",\"caption\":\"Charlie Parker\"},\"description\":\"Charlie is an accomplished writer and journalist who's work has appeared in magazines, television and online. Charlie has traveled the world several times over, studying and working in Toronto, Sydney, Barcelona and Paris. Need to know anything about travel or long distance running and nutrition? Ask Charlie.\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/author\/charlie-parker\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a Powerful Twitter Bio - Crowd Content - Blog","description":"Building your brand on Twitter is all about making the best first impression. What do people see, read and perceive in the first seven seconds when","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Powerful Twitter Bio - Crowd Content - Blog","og_description":"Building your brand on Twitter is all about making the best first impression. What do people see, read and perceive in the first seven seconds when","og_url":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/","og_site_name":"Crowd Content - Blog","article_published_time":"2015-12-01T22:11:50+00:00","article_modified_time":"2019-02-06T17:23:15+00:00","og_image":[{"width":1920,"height":1275,"url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter-793050_1920.jpg","type":"image\/jpeg"}],"author":"Charlie Parker","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Charlie Parker","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/","url":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/","name":"How to Build a Powerful Twitter Bio - Crowd Content - Blog","isPartOf":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter-793050_1920.jpg","datePublished":"2015-12-01T22:11:50+00:00","dateModified":"2019-02-06T17:23:15+00:00","author":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/e97c5c2d99e43c8ebd9a962b1fc2e890"},"description":"Building your brand on Twitter is all about making the best first impression. What do people see, read and perceive in the first seven seconds when","breadcrumb":{"@id":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#primaryimage","url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter-793050_1920.jpg","contentUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter-793050_1920.jpg","width":1920,"height":1275,"caption":"How to create an Awesome Twitter Bio"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdcontent.com\/blog\/social-media\/how-to-build-a-powerful-twitter-bio\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Build a Powerful Twitter Bio"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdcontent.com\/blog\/#website","url":"https:\/\/www.crowdcontent.com\/blog\/","name":"Crowd Content - Blog","description":"Content Creation Advice You Can Actually Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/e97c5c2d99e43c8ebd9a962b1fc2e890","name":"Charlie Parker","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5d69fdba5245f36f5f07ee5b3448ae62?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d69fdba5245f36f5f07ee5b3448ae62?s=96&d=blank&r=g","caption":"Charlie Parker"},"description":"Charlie is an accomplished writer and journalist who's work has appeared in magazines, television and online. Charlie has traveled the world several times over, studying and working in Toronto, Sydney, Barcelona and Paris. Need to know anything about travel or long distance running and nutrition? Ask Charlie.","url":"https:\/\/www.crowdcontent.com\/blog\/author\/charlie-parker\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/11267"}],"collection":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/users\/252"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=11267"}],"version-history":[{"count":0,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/11267\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media\/11274"}],"wp:attachment":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=11267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=11267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=11267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}