{"id":11000,"date":"2015-10-02T18:41:16","date_gmt":"2015-10-02T18:41:16","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=11000"},"modified":"2019-02-06T12:38:52","modified_gmt":"2019-02-06T17:38:52","slug":"secrets-to-engaging-content-exposed-at-cmworld-2015","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/secrets-to-engaging-content-exposed-at-cmworld-2015\/","title":{"rendered":"Secrets to Engaging Content Exposed at CMWorld 2015"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The <\/span><b><i>inability to produce engaging content<\/i><\/b><span style=\"font-weight: 400;\"> is the number one reported challenge by content marketers over the last 6 years, according to research done by CMI and MarketingProfs.<\/span><\/p>\n<p><iframe loading=\"lazy\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/zruIU7rUFsk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">A few weeks ago, I decided to explore the issue in an article titled, <a href=\"http:\/\/www.contentmarketingworld.com\/engaging-content-how-to-define-and-create-it\/\" target=\"_blank\">Engaging Content: How to Define and Create It<\/a>, published on the Content Marketing World blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the end, I argued that <\/span><i><span style=\"font-weight: 400;\">engagement <\/span><\/i><span style=\"font-weight: 400;\">occurs when the content is <\/span><b>personally relevant<\/b><span style=\"font-weight: 400;\"> to the audience, and when it\u2019s crafted in an interactive way that <\/span><b>causes the audience to think deeply<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this was just one man\u2019s opinion (mine). To get the bigger picture, my team and I headed to what may be the most authoritative content event on the planet, Content Marketing World 2015. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We asked the 3,500 content marketing professionals in attendance what <\/span><i><span style=\"font-weight: 400;\">they<\/span><\/i><span style=\"font-weight: 400;\"> believe the secret to producing engaging content is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the video above to see what they said! Hopefully, you can take a few tips and some inspiration to help your organization produce engaging content through the end of 2015 and into 2016.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Do You Think? Tell Us Below! <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now it\u2019s your turn. Do you agree with me, or with what was said in the video? Leave a comment below with your take on what makes content engaging. We want to hear your opinion!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The inability to produce engaging content is the number one reported challenge by content marketers over the last 6 years, according to research done by CMI and MarketingProfs. A few weeks ago, I decided to explore the issue in an article titled, Engaging Content: How to Define and Create It, published on the Content Marketing [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Engaging Content - Content Marketing World<\/title>\n<meta name=\"description\" content=\"The top content marketers on Earth tell us how to create engaging content in this video from Content Marketing World 2015!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/secrets-to-engaging-content-exposed-at-cmworld-2015\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Engaging Content - 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