{"id":10241,"date":"2015-08-31T13:48:01","date_gmt":"2015-08-31T20:48:01","guid":{"rendered":"https:\/\/dev-crowdcontent.com\/?p=10241"},"modified":"2024-04-02T09:56:46","modified_gmt":"2024-04-02T16:56:46","slug":"write-for-your-target-audience","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/resources\/writer\/university\/e-commerce\/write-for-your-target-audience\/","title":{"rendered":"Write for Your Target Audience"},"content":{"rendered":"

Write for Your Target Audience<\/h2>\n

Know Who Buys Your Product<\/h3>\n

It\u2019s always a good idea to know who you\u2019re writing for, but knowing your audience is especially important in product descriptions<\/a>, since your goal is to sell. Ask your client who buys their products or who they want to have buy their products.<\/span><\/p>\n

Create a Specific Persona<\/h3>\n

Once you know who your target audience is, hone in some more. Turn your client\u2019s target audience into a specific person. <\/span><\/p>\n

Know your person\u2019s gender, age, interests, style, sense of humour, and how he talks<\/strong>. Keep your target person in mind the whole time you write, imagining that you\u2019re talking to her. Be sure to use the word \u201cyou\u201d.<\/span><\/p>\n

Choose an Appropriate Tone<\/h3>\n

You want to know how your target person talks so that you can write in that style. In general, your tone should be friendly, and maybe a bit humorous (depending on your audience). <\/span><\/p>\n

Choose words that attract your target person. Is she interested in products that are cute, cool, hipster, cutting-edge, trendy, healthy, vintage, or elegant? <\/span><\/p>\n

Will he understand product-related jargon? Write using your audience\u2019s language and tone.<\/strong><\/span><\/p>\n

A note about tone: <\/strong>Ideally your client will have a consistent tone throughout their product descriptions. If they already have an established tone, follow that. <\/span><\/p>\n

If they haven\u2019t developed a tone yet, maybe they\u2019ll like your tone and use it in their other descriptions.<\/span><\/p>\n

Build a Features-Benefits Bridge<\/h3>\n

A feature is a fact about a product. A benefit is how the product affects the buyer. Shoppers are much more interested in benefits than features, so you should focus on them in your product description. <\/span><\/p>\n

One way to do so is by creating a features-benefits bridge. Link each feature that you include with a benefit that that feature provides. <\/span><\/p>\n

If you\u2019re selling microwavable lunch containers, your features-benefits bridge might look like this:<\/span><\/p>\n

Microwavable — Avoid the hassle of plates; heat your food straight in the container.<\/span><\/p>\n

Learn More:<\/span><\/p>\n