{"id":10238,"date":"2015-08-31T13:42:15","date_gmt":"2015-08-31T20:42:15","guid":{"rendered":"https:\/\/dev-crowdcontent.com\/?p=10238"},"modified":"2021-04-28T07:38:25","modified_gmt":"2021-04-28T14:38:25","slug":"stick-to-the-facts","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/resources\/writer\/university\/e-commerce\/stick-to-the-facts\/","title":{"rendered":"Stick to the Facts"},"content":{"rendered":"<h2>Stick to the Facts<\/h2>\n<p><span style=\"font-weight: 400\">If you\u2019re like me, you don\u2019t like being lied to. Keeping that in mind, let\u2019s see how to write product descriptions without being dishonest.<\/span><\/p>\n<h3>Provide Precise Details<\/h3>\n<p><span style=\"font-weight: 400\">You want to share what makes your product unique and great. Generalities certainly won\u2019t help with that!<\/span><\/p>\n<p style=\"padding-left: 30px\"><span style=\"font-weight: 400\"><strong><span style=\"color: #ff0000\">Bad:<\/span><\/strong> This mug is large, red, and lightweight.<\/span><\/p>\n<p style=\"padding-left: 30px\"><span style=\"font-weight: 400\"><strong><span style=\"color: #008000\">Better:<\/span><\/strong> This mug is 0.3L (10.1 fl oz), a cheery scarlet-red, and 10% lighter than other porcelain mugs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The more precise you are about \u00a0your details, the more likely your customers are to be happy with what they bought, since the product matches the description.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Being specific also makes your product stand out. Rather than saying that your product is \u201cexcellent\u201d, show <\/span><i><span style=\"font-weight: 400\">why<\/span><\/i><span style=\"font-weight: 400\"> it\u2019s excellent.<\/span><\/p>\n<h3>Support Claims About Quality<\/h3>\n<p><span style=\"font-weight: 400\">Let\u2019s face it &#8212; not every product can be the best, most amazing, most advanced, coolest thing that your customers have ever bought. Throwing superlatives into your product description isn\u2019t going to convince your buyers. Rather, you need to describe what makes your product great (especially in terms of <\/span><a title=\"Write for Your Target Audience\" href=\"https:\/\/www.crowdcontent.com\/resources\/writer\/university\/e-commerce\/write-for-your-target-audience\/\"><span style=\"font-weight: 400\">benefits<\/span><\/a><span style=\"font-weight: 400\">) and back up your claims with evidence.<\/span><\/p>\n<p style=\"padding-left: 30px\"><span style=\"font-weight: 400\"><span style=\"color: #ff0000\"><strong>Bad:<\/strong><\/span> This is the best mug! No other mug retains the heat so well while also being microwavable. <\/span><\/p>\n<p style=\"padding-left: 30px\"><span style=\"font-weight: 400\"><strong><span style=\"color: #008000\">Better:<\/span> <\/strong>This porcelain mug keeps drinks toasty and provides just the right temperature balance to keep your hands warm without being hot to the touch. Plus, it\u2019s microwavable. Do you want some hot chocolate?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Learn More:<\/span><\/p>\n<ul>\n<li><a href=\"http:\/\/www.shopify.ca\/blog\/8211159-9-simple-ways-to-write-product-descriptions-that-sell\"><span style=\"font-weight: 400\">Shopify: Product Descriptions That Sell<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400\"><a href=\"http:\/\/onlinebusiness.volusion.com\/articles\/5-killer-examples-of-how-to-write-product-descriptions\/\">Volusion: Example Product Descriptions<\/a><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Stick to the Facts If you\u2019re like me, you don\u2019t like being lied to. Keeping that in mind, let\u2019s see how to write product descriptions without being dishonest. Provide Precise Details You want to share what makes your product unique and great. Generalities certainly won\u2019t help with that! Bad: This mug is large, red, and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Stick to the Facts | Crowd Content<\/title>\n<meta name=\"description\" content=\"Stick to the Facts If you\u2019re like me, you don\u2019t like being lied to. 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